Hi, I'm Megan.
about megan v west (previously dequiroz)
A fractional marketing lead for founders who are doing it all — and ready not to.
I step into early-stage companies, get the marketing organized and prioritized, set up the systems that should've been there, and hand founders back the headspace they've been spending on it.
Senior-level help, a fraction of the hours, a fraction of the cost of hiring it in-house.
HERE'S THE SHORT VERSION OF WHAT I CAN DO FOR YOU
How I got here
WHERE IT STARTED
It started at 15. I was making YouTube videos and partnering with brands before I knew that could be a job. From there I collected just about every marketing role you can name — field marketing, social, product marketing, sorority tees, you name it.
The in-house years
I spent close to a decade in-house, the last 5+ leading content and product marketing — managing teams and the agencies and freelancers around them. Most of it was at fast-moving B2B SaaS startups, which is where I learned to work at the pace founders actually move at, not the pace a big agency runs on.
THE TURNING POINT
Here's what I kept running into: these companies didn't need a full-time senior marketer. They needed a senior marketer for limited hours — someone to sit with the founder, call what matters, and move things along. A layoff gave me the nudge, but people from past roles had been pulling me in for projects for years. Going fractional wasn't a pivot. It was the obvious next step.
PRESENT DAY
So that's what Your Branding Gal is — senior marketing leadership, fractional, for the founders who've outgrown doing it themselves.
I work with you, not for you.
I operate at a senior level, which means I'll push back when something isn't a good idea — even when you're the one pushing for it. You're not hiring a yes-man.
Needs over wants.
I could sell you a $20K package. I'd rather pick the two or three things that actually matter right now and do those well first. Crawl, walk, run.
I teach as I go.
No hiding behind jargon or flashy dashboards. The goal is for you to understand your own marketing — even if that means you don't need me in a year.
